The Breakfast Pig

Project Overview

A Sault Ste. Marie staple, The Breakfast Pig is known for its bold flavours, community roots, and vibrant personality. Their previous website no longer reflected the energy and warmth that customers experience in person, so the goal was to bring that spirit online with a refreshed, modern, and easy-to-navigate design.

Envisiona was brought in to reimagine the digital experience — crafting a clean, approachable interface that matched the restaurant’s brand identity while making it easier for visitors to explore the menu, order online, and stay connected.

Objectives

• Modernize the brand presence while maintaining its recognizable charm and community appeal.
• Simplify the user experience to make key actions like viewing the menu, placing orders, and finding hours effortless.
• Integrate online ordering through GloriaFood, ensuring seamless functionality on both desktop and mobile.
• Prepare for future growth, allowing the site to easily scale with new announcements, locations, and menu updates.
  
  

Design Approach

The redesign focused on clean visuals and intuitive navigation. Using warm tones, bold typography, and playful imagery, the site was designed to mirror the restaurant’s personality — fun, welcoming, and authentic.

The homepage hero immediately draws attention to The Pig’s signature dishes, supported by crisp photography and simple calls to action. Subtle hover animations and spacing improvements help guide users smoothly through each section.

Key Features

• Responsive layout optimized for mobile, tablet, and desktop users.
• Embedded online ordering system through GloriaFood for quick and convenient access.
• Dedicated menu section with category filtering for easy browsing.
• Streamlined contact and location information for better customer flow.
• SEO-optimized structure and performance improvements to help boost discoverability.
  
  

Results

The final website offers a more polished digital presence that reflects The Breakfast Pig’s reputation as a local favourite. It’s faster, cleaner, and easier to use — giving both new and returning customers the same great first impression online as they’d get walking through the door.

Since launch, the restaurant has seen increased online traffic, stronger engagement with its menu, and improved mobile usability.

Visit the Site

🔗 www.thebreakfastpig.com

Role

UI Design / UX Design

Wire-Framing & Mockups

Graphic Design

SquareSpace Development